Tela Mela — Full-Service Design, Development & Growth Marketing
Tela Mela Drinks is a better-for-you beverage brand crafting 100% natural fruit drinks — from sparkling iced teas and colas to herbal vitamin blends — sweetened naturally with stevia for 75% less sugar than traditional soft drinks. Formulated by beverage technologists with genuine extracts like black seed, ginseng, and ginkgo, Tela Mela’s mission is to enhance everyday wellbeing without compromising on flavor.
As a challenger brand entering the crowded functional beverage category, Tela Mela needed a digital presence as bold and refreshing as its product line — one that could stand out on shelf-to-screen and turn casual browsers into a loyal community of fans.
The Challenge
- A saturated better-for-you beverage market dominated by established, well-funded brands
- Need for a vibrant, flavor-forward website that translated the product’s playful, natural positioning into a digital experience
- A growing product range (sparkling teas, cola, herbal vitamin drinks) that needed clear, easy navigation for first-time visitors
- Limited organic visibility and no structured digital marketing engine to build brand awareness and drive trial
Our Solution
Designed and built a vibrant, mobile-first website that captures Tela Mela’s playful brand identity while keeping the shopping experience simple and fast
- Structured clear product journeys across the full range — Sparkling Iced Teas, Cola, Ginga Ninja power drink, and the Herbal Range — so visitors can find their flavor fix in seconds
- Built out dedicated Ingredients and About pages to communicate the brand’s “Powered by Nature” story and 75% less sugar promise, building trust with health-conscious shoppers
- Translated Tela Mela’s bold, natural positioning into consistent visual storytelling across the site
- Elevated key brand pillars — natural ingredients, stevia-based sweetening, and wellbeing — into scannable, on-brand content blocks
- On-page SEO built around better-for-you beverage, low-sugar drink, and natural energy drink search intent
- Content and page structure optimized to support organic discovery as the brand scales
- Social-first strategy to fuel the #TelaMela community movement and drive traffic from Instagram and Facebook
- Funnel structured to convert social and search traffic into first-time online orders
Ready to Build a Brand That Stands Out?
From bold beverage brands to established enterprises, Stepforadder brings design, development, and growth marketing together under one roof — so your brand story and your business results move in the same direction. It’s this full-service approach that helped Tela Mela launch a digital experience as refreshing as the drinks themselves.
No cookie-cutter packages. Just flexible, results-driven digital solutions built around your goals.